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Images in Mailers: Should I Use Them?

When creating direct mail pieces to send to their leads, many people focus on the content. While this is certainly important since you want to get your message across, images can enhance your mailers...

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Product Spotlight: Professional Email Letter

The professional email letter is one of the most popular up and coming products offered at Open Letter Marketing. It has a high open rate and is easy to read. It is designed like...

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Direct Mail Statistics for Marketing in 2020

You’ve heard the hype. “Direct mail is dead.” “No one looks at print mail anymore.” These doomsday predictors would have you believe that old-fashioned direct mail is done, and online marketing is the way...

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Spring Mailing: Things to Consider

Each season presents its own opportunities and challenges, but you can benefit if you know how to create a multi-touch direct mail campaign that takes these things into consideration. As you plan your spring...

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Listsource: What Is It and How Should I Use It?

As a real estate investor, you’re always looking to find new prospects. Finding leads can be time-consuming. Find quality leads can be even more challenging. For this reason, tools like Listsource can help you...

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Real Estate Direct Mail Pricing and How It Works

Understanding how pricing works can be confusing for customers. Open Letter Marketing wants to ensure our pricing is always transparent and easy to understand. Here is some information that will help you make the...

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Envelope Color Psychology

You’ve probably heard more than once that colors affect moods. They can make you happy or sad, excited or calm. For direct marketing, that means that the color of your envelope can impact whether...

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Typography: Make a Difference in Handwritten Letters

When you receive a handwritten letter, you’re usually excited to see what the sender had to say. These letters feel more personal and the recipient will pay attention even when they know it is...

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Direct Mail Marketing Trends for 2020

Direct mail continues to be relevant even in the digital age of marketing. However, some aspects of direct mail become more popular while others fade away. Here is a look at what’s trending in...

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Reasons for Returned Mail

One of the challenges every business faces with direct mail marketing is returned or undelivered mail. It’s costly to send out mail that doesn’t reach the intended recipient. However, when you understand why mail...