Get to Know Our Customer Success Team
We know you’re busy and time is precious. We offer the option to call us during regular business hours or fill out the web form for us to contact you. We also offer a...
Return Mail Address: Do I Need One?
When you send out hundreds or thousands of direct mailing pieces, you may wonder if a return address is necessary. As you design your postcard or handwritten letter, you may wonder if there is...
Short and Sweet Content – Why It Works
You’ve read those long letters that come to your mailbox with real estate direct mail campaigns. They drone on and on, telling a complex backstory before they finally get to the point and tell...
The Power of Consistency
Consistency is critical in marketing. It can define your level of success with any campaigns. It’s important to understand what consistency means and what power it has. Consistency in marketing happens in two ways...
What Size Postcard Should I Use?
You’ve decided to use postcards in your multi-touch campaigns. You want to add a little variety to get the attention of your audience. Your next question is what size you should select for your...
Handwritten vs. Professional Postcards
Postcards are an effective, easy way to contact potential clients with direct mail. They are simple and inexpensive. Postcards also have a good read rate and ROI, which is important when considering your marketing...
Why Send Direct Mail as Part of Your Marketing Campaign
“No one reads print ads anymore.” “Direct marketing is dead.” “Printed marketing materials for real estate investors just end up in the trash.” You’ve probably heard some variation of these sentiments before as someone...
Images in Mailers: Should I Use Them?
When creating direct mail pieces to send to their leads, many people focus on the content. While this is certainly important since you want to get your message across, images can enhance your mailers...
Product Spotlight: Professional Email Letter
The professional email letter is one of the most popular up and coming products offered at Open Letter Marketing. It has a high open rate and is easy to read. It is designed like...
Direct Mail Statistics for Marketing in 2020
You’ve heard the hype. “Direct mail is dead.” “No one looks at print mail anymore.” These doomsday predictors would have you believe that old-fashioned direct mail is done, and online marketing is the way...
