Direct mail marketing is one of the most effective ways real estate investors turn prospects into leads – but that doesn’t mean every campaign is a winner. If your campaigns are falling flat, there is a reason.
Tag: direct mail
Over the last two decades, our world transformed from a largely analog space to almost entirely digital. But that doesn’t mean that some of our more old-fashioned methods have stopped working. For example, direct mail marketing, especially real estate postcards, is still one of the most powerful tools in an investor’s arsenal.
If you are trying to market your real estate business, there are a lot of methods out there for you to try. One of the oldest and most effective methods is direct mail marketing.
The more times you interact with a prospect, the more likely they will respond with positive results. A multi-touch campaign is more effective for reaching leads than just a single mailer. However, you can also enhance your campaign by using the right tools. List Scrubbing You’re wasting time and money when you send out mailers […]
Targeted Mail Direct mail works best when it’s targeted to the right audience. Lead generation tools allow you to track potential sellers based on behavior and not just on location. This feature increases the likelihood that the person you’re sending the mail to will be more motivated to sell and therefore more interested in your […]
One of the easiest ways to increase conversions for your direct mail campaigns is by personalization. When you personalize your mailers, it increases the likelihood that they will get opened and read. Here are a few reasons you might want to take the time for personalization with your next campaign. 1. Clients Feel Special When […]
When it comes to direct to seller marketing, you’ll discover several important components. The headline captures the attention of your audience, while the format keeps them from getting bored. Bullet lists hold their interest as they skim and stories involve their emotions. However, one of the most important parts of any marketing, including direct mail, […]
It’s no secret that direct mailing works, it’s a marketing and advertising method that has been used as long as we’ve had mail, and it continues to provide great returns for investors. While it is a consistent way to get the attention of new and regular prospects, we are always looking for great ways to […]
We’ve made it our business to equip you with the right tools to reach the summit of the Direct Mail Mountain like a pro. Keeping the following four steps in mind as you build your campaign will give you the understanding to level up on the competition. We even made a handy infographic to illustrate […]
Announcer: Welcome to the Real Dealz Podcast! The consistently #1 real estate investing podcast on iTunes. This is the place to be in order to transform yourself from a hopeful investor to a highly skilled deal finder. Now, without further ado, let’s get into the show. [singing 00:00:20] Tucker: What is up everybody out there […]