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Postal Rates Increase

USPS postal rates have increased once again. It’s important to know how this increase will impact your marketing efforts and what you can do to save money. Details on the Increase USPS announced that...

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Keeping a Lead List Up to Date

A lead list is a critical component to your marketing campaign. However, it only works as far as how accurate it is. Keeping it clean and up to date is one of the most...

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What to Do with Undeliverable Real Estate Direct Mail

When you send out bulk real estate investment direct mailings, you can expect that not every piece will be delivered. Don’t just toss that item in the trash when it comes back undeliverable. Instead,...

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Get to Know Our Customer Success Team

We know you’re busy and time is precious. We offer the option to call us during regular business hours or fill out the web form for us to contact you. We also offer a...

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Return Mail Address: Do I Need One?

When you send out hundreds or thousands of direct mailing pieces, you may wonder if a return address is necessary. As you design your postcard or handwritten letter, you may wonder if there is...

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Short and Sweet Content – Why It Works

You’ve read those long letters that come to your mailbox with real estate direct mail campaigns. They drone on and on, telling a complex backstory before they finally get to the point and tell...

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The Power of Consistency

Consistency is critical in marketing. It can define your level of success with any campaigns. It’s important to understand what consistency means and what power it has. Consistency in marketing happens in two ways...

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What Size Postcard Should I Use?

You’ve decided to use postcards in your multi-touch campaigns. You want to add a little variety to get the attention of your audience. Your next question is what size you should select for your...

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Handwritten vs. Professional Postcards

Postcards are an effective, easy way to contact potential clients with direct mail. They are simple and inexpensive. Postcards also have a good read rate and ROI, which is important when considering your marketing...

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Why Send Direct Mail as Part of Your Marketing Campaign

“No one reads print ads anymore.” “Direct marketing is dead.” “Printed marketing materials for real estate investors just end up in the trash.” You’ve probably heard some variation of these sentiments before as someone...