Category: Marketing

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5 Ways To Get More Real Estate Leads

If you are a real estate investor, your leads list is the lifeblood of your business – and your ability to turn leads into deals will determine whether or not you are successful at what you do. But before you can start making deals, you need to be able to build high-quality prospects and leads lists that will propel your business forward.

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Which Direct Mailer Type is Best for Your Business

Postcards, handwritten letters, tri-fold flyers. So many options to choose from. How do you know which mailer is the best type for your real estate investment business? The answer isn’t as clear as you...

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The Future of Mass Text Messaging

Have you ever gotten one of those texts telling you about some product or service? Maybe you signed up for a rewards program and now you get texts about special offers and deals. As...

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Short and Sweet Content – Why It Works

You’ve read those long letters that come to your mailbox with real estate direct mail campaigns. They drone on and on, telling a complex backstory before they finally get to the point and tell...

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What Size Postcard Should I Use?

You’ve decided to use postcards in your multi-touch campaigns. You want to add a little variety to get the attention of your audience. Your next question is what size you should select for your...

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Why Send Direct Mail as Part of Your Marketing Campaign

“No one reads print ads anymore.” “Direct marketing is dead.” “Printed marketing materials for real estate investors just end up in the trash.” You’ve probably heard some variation of these sentiments before as someone...

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Images in Mailers: Should I Use Them?

When creating direct mail pieces to send to their leads, many people focus on the content. While this is certainly important since you want to get your message across, images can enhance your mailers...

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Direct Mail Statistics for Marketing in 2020

You’ve heard the hype. “Direct mail is dead.” “No one looks at print mail anymore.” These doomsday predictors would have you believe that old-fashioned direct mail is done, and online marketing is the way...