If you are running a direct mail campaign for your real estate business you want to use every tool at your disposal to make sure your message gets noticed. And what better way is there to get noticed through the mail than with actual, handwritten real estate letters?
Even with the prevalence of email the average American still receives a lot of mail the old-fashioned way. The average US household receives around 11 pieces of marketing mail every week – totaling more than 500 pieces of marketing material every year! While that may seem like a lot, it is significantly less than what the average person receives through email, which is why direct mail is still such an effective tool.
So how do you make sure your message is not only received but read? You make sure it stands out! You don’t need flashy designs or bright colors to get your message seen, you only need to add a more personal touch. Handwritten real estate letters are critical to any investor’s business but not every “handwritten” service is the same. Real Penned letters give you the look and feel of a handwritten letter without hand cramps!
Real Penned Letters
Handwritten letters are one of the most effective ways to make sure your marketing letters and postcards will stand out. But do you need to sit down and hand-write all of your letters and postcards? If you really like writing you could, but that would be kind of crazy and certainly not an effective use of your time.
Real Penned letters and postcards use technology to craft handwritten letters that are almost indistinguishable from the real thing. Unlike the usual “handwritten letters” offered by other direct mail companies, Real Penned letters and postcards do not have their text printed on them in a handwriting font. Instead, each letter is written by a machine using a real ballpoint pen, just as you would write them yourself. The only difference is that the handwriting is always legible and consistent!
Real Penned letters give your business authenticity and make your recipients feel like you are making a personal connection with them. Each piece of Real Penned mail looks and feels high effort and high quality. You can achieve the perfect handwritten look and feel without worrying about maintaining legible handwriting or employing your friends and family to spend hours scribing letters for you! Get hundreds or thousands of handwritten letters and postcards sent out while only using a few minutes of your precious time.
Handwritten Letters Stand Out
When you get your mail what stands out first? Aside from a red letter from the IRS, anything handwritten usually jumps out first because we automatically perceive it to be some kind of personal communication. This means that your recipient will not only see and digest your company name and branding, but they are also much more likely to read your message in its entirety. With 81% of people reading or scanning their mail every day, your business has a good chance of getting noticed immediately.
By now many of us can distinguish between printed and penned text at a glance, even if it is written in a handwriting font. This is why the ballpoint writing of Real Penned letters and postcards is such a big advantage. The familiar look and feel of ballpoint pen ink immediately feel personal and authentic in a way printed text cannot mimic.
Handwritten Letters Are Cost Effective
If you are trying to connect with property owners your best bet is to appeal to them directly with something they can hold onto. While digital marketing is necessary to grow your reputation, these direct connections can be made through the mail.
Direct mail, even with the addition of handwritten text, is one of the most cost-effective ways to reach potential leads. When purchased in bulk, Real Penned personal or professional letters cost between $1.55 and $1.30 each, only about 50 cents more than the usual printed mailers. If you compare each send to what you would spend running a social media ad campaign you are getting a lot more bang for your buck and getting your business in front of the right people.
Additionally, handwritten letters using Real Penned technology get seen and read more often than typical mailers. So even with the marginally increased cost, the return on investment will always be worth it for whatever campaign you are running.
If you want your business to stand out you need to invest in the latest technology that allows you to do that. Using Real Penned technology on your real estate letters and postcards not only elevates what you are sending but increases your conversion. Get the look and feel of handwritten real estate letters, without having to write them yourself.