Spring Mailing: Things to Consider
Each season presents its own opportunities and challenges, but you can benefit if you know how to create a multi-touch direct mail campaign that takes these things into consideration. As you plan your spring...
Category: Marketing
Listsource: What Is It and How Should I Use It?
As a real estate investor, you’re always looking to find new prospects. Finding leads can be time-consuming. Find quality leads can be even more challenging. For this reason, tools like Listsource can help you...
Things to Consider When Mailing During the Holiday Season
When sending mail to prospects during the holiday season, you don’t want to see your conversion rate drop. It’s important to consider the following to ensure your mail is read and still gets good...
Why You Should Still Use Direct Marketing in the Digital Age
With social media, email newsletters and other online marketing tools, you may think old-fashioned direct mail is dead. However, that couldn’t be further from the truth. Direct mail campaigns are just as relevant today...
What is Driving for Dollars and Is It Worth Your Time?
As a real estate investor, you’re always looking for ways to find more leads. And not just any leads, but those that convert into deals. Driving for dollars is one way you can get...
Should You Use a Logo On your Direct Mail Letters?
It’s surprising the number of businesses that don’t have a logo for their marketing campaigns. They may use a generic look for ads. Maybe they’re hoping to save money or they just haven’t been...
How You Can Benefit from List Scrubbing
List scrubbing is an important part of any marketing campaign. If you’ve never considered this service, you may not realize how much money you’re wasting with your direct mail and how much you could...
Why Direct Mail Works for Probate Leads
Real estate probates are a great niche to invest in. However, many real estate investors find probates to be a very challenging niche. In general, probate prospects are sensitive and grieving…so what is the...
Postcards or Letters: Which Mailer is better for you?
What should I send out to potential sellers, postcards or letters? If you’re asking this question, you’re not alone. It’s one we get all the time and we’re ready to give you a thorough...
Why Your Real Estate Investor Yellow Letters are Underperforming
If you have ever browsed the Open Letter Marketing website it wouldn’t take you long to figure out that we do not carry yellow letters. This is why: When yellow letters for real estate...
