Short and Sweet Content – Why It Works
You’ve read those long letters that come to your mailbox with real estate direct mail campaigns. They drone on and on, telling a complex backstory before they finally get to the point and tell...
Category: Marketing
What Size Postcard Should I Use?
You’ve decided to use postcards in your multi-touch campaigns. You want to add a little variety to get the attention of your audience. Your next question is what size you should select for your...
Why Send Direct Mail as Part of Your Marketing Campaign
“No one reads print ads anymore.” “Direct marketing is dead.” “Printed marketing materials for real estate investors just end up in the trash.” You’ve probably heard some variation of these sentiments before as someone...
Images in Mailers: Should I Use Them?
When creating direct mail pieces to send to their leads, many people focus on the content. While this is certainly important since you want to get your message across, images can enhance your mailers...
Direct Mail Statistics for Marketing in 2020
You’ve heard the hype. “Direct mail is dead.” “No one looks at print mail anymore.” These doomsday predictors would have you believe that old-fashioned direct mail is done, and online marketing is the way...
Spring Mailing: Things to Consider
Each season presents its own opportunities and challenges, but you can benefit if you know how to create a multi-touch direct mail campaign that takes these things into consideration. As you plan your spring...
Listsource: What Is It and How Should I Use It?
As a real estate investor, you’re always looking to find new prospects. Finding leads can be time-consuming. Find quality leads can be even more challenging. For this reason, tools like Listsource can help you...
Things to Consider When Mailing During the Holiday Season
When sending mail to prospects during the holiday season, you don’t want to see your conversion rate drop. It’s important to consider the following to ensure your mail is read and still gets good...
Why You Should Still Use Direct Marketing in the Digital Age
With social media, email newsletters and other online marketing tools, you may think old-fashioned direct mail is dead. However, that couldn’t be further from the truth. Direct mail campaigns are just as relevant today...
What is Driving for Dollars and Is It Worth Your Time?
As a real estate investor, you’re always looking for ways to find more leads. And not just any leads, but those that convert into deals. Driving for dollars is one way you can get...
