Postcards, handwritten letters, tri-fold flyers. So many options to choose from. How do you know which mailer is the best type for your real estate investment business? The answer isn’t as clear as you might like, but here are some guidelines to help you think through your choices. Letters Consider handwritten or professional letters from […]
Author: Justin
Why You Should Use Tracking Numbers with Your Marketing
Would you continue to sink money into repairs on a vehicle that constantly has something new go wrong? Probably not. So, why would you continue to invest money into leads that aren’t getting results? When you track your responses with phone numbers, you can find out which of those leads are performing best. What is […]
Check Out the Autopen Postcards from OLM
If you’ve appreciated the OLM Autopen letters, you’re sure to be impressed with the Autopen postcards. These postcards are simple to use and are presorted and mailed through USPS directly, so you don’t have the extra step. Since they don’t have a barcode, they will look authentic, just like our other products. Personalize Your Postcards […]
Do a Mid-year Cleanup of Your Lists
When was the last time you checked your lists to make sure they are accurate? Perhaps you’ve gotten some returned mail or maybe your response rate is down. If you’re not getting the follow-up you had hoped for, it might be time for a mid-year cleanup. List scrubbing can help you save money because you […]
Why Any Response is a Good Response
No one likes to get an angry response to mailings they send out. Many would look at this as a failure, but it’s actually better than no response at all. Even a response showing you have inaccurate data is a good response. Maybe it’s time to look at those situations in a new way. As […]
Mailing to Probate Leads
As a real estate investor, you don’t want to overlook houses in probate. They have great potential because many heirs don’t want to be stuck with a home or property they don’t need. However, many real estate investors shy away from probate properties because they are a challenging target. The potential sellers are grieving a […]
Affiliate Program: Are You a Coach or a Mentor?
If you have an affiliate program but it isn’t living up to its full potential, you might want to consider becoming a coach or mentor. In this role, you can teach and encourage others to maximize their results and earnings to benefit both of you. What Does a Mentor Do? An affiliate coach or mentor […]
The Invention of Direct Marketing
William Wrigley Jr. is credited to the invention of direct marketing with his first mass mailing of Wrigley’s chewing gum. The story is intriguing in its own right, and it can provide valuable information that is still relevant today. Seizing an Idea Wrigley didn’t start out thinking about gum, as his first idea was soap. […]
The Future of Mass Text Messaging
Have you ever gotten one of those texts telling you about some product or service? Maybe you signed up for a rewards program and now you get texts about special offers and deals. As an investor, you may have thought, “Hey, why don’t I try marketing with text messages?” This is a great option, but […]
The State of the Economy and Your Marketing
The United States is in a unique position, one that hasn’t been seen for decades. Lumber has nearly tripled in price while inventory for buyers is almost nonexistent. As with any situation, change is coming. Real estate investors must be ready and begin building their brand in anticipation of change. Where Things Stand Now Inventory […]