Surprisingly, a large number of real estate investors don’t have a professional logo as part of their direct mail or other marketing strategies. They are often individuals who work with a team, but even companies may fail to create a true company logo to put on their marketing materials. For them, the question is, “Do I really need a logo?”
When the Answer is Yes
Most of the time, the answer to this question is going to be “yes.” Studies have shown that people are visual. They remember pictures more than words. They will remember a logo more than the name of the company. If you want to make your brand stick in your audience’s minds, a logo will help you achieve that goal.
Multiple real estate investment companies are sending mail to your prospects. Many of them won’t have a logo or one that is clean and memorable. You can stand out from the competition by creating a powerful image to go with your brand.
A logo ties all the mailers from your multi-touch campaign direct mail marketing campaigns together, which makes it even more memorable. If you send out five different mailers, you want to make sure your prospects realize that mailer number 5 comes from the same company as mailer number 1.
When the Answer is No
There is one instance where a logo may not work for you. If you are presenting yourself as a one-on-one connection, a business logo may feel cold. In this situation, you may be using your own name instead of a business name. Instead of a logo, you could put a photo of you to show that you are a real person. In this situation, you may want to use one of our handwritten letters that convey personalization to your real estate prospects.
If you want to add a logo but haven’t been using one, you can start any time. You can hire someone on Upwork or Fiverr to design a logo that fits your brand. Once you have a logo, it’s easy to add it to your mailers with Open Letter Marketing.
To learn more about any of our products, you can contact us at 978-269-0245.