Should You Use a Logo On your Direct Mail Letters?
It’s surprising the number of businesses that don’t have a logo for their marketing campaigns. They may use a generic look for ads. Maybe they’re hoping to save money or they just haven’t been...
How You Can Benefit from List Scrubbing
List scrubbing is an important part of any marketing campaign. If you’ve never considered this service, you may not realize how much money you’re wasting with your direct mail and how much you could...
Why Direct Mail Works for Probate Leads
Real estate probates are a great niche to invest in. However, many real estate investors find probates to be a very challenging niche. In general, probate prospects are sensitive and grieving…so what is the...
First Class vs. Standard Mail – Which is Better for Your Campaign?
When you create a direct mail campaign, one of the decisions you must make is how you will mail it. Will you send it with First Class postage or by Standard Class postage? These...
Understanding the Basics of IP Marketing
Ever see one of those ads pop up while you’re browsing online? Wouldn’t it be awesome if you could get directly in front of the eyes of the people whose houses you want to...
Tips to Help You Create a Strong Multi-touch Campaign
A single mailer in your direct mail campaign may provide results some of the time, but often it will just get tossed in the trash if not followed up. Even a second mailer may...
Benefits of Batch Skip Tracing
Investing in real estate has become a viable way to make a good income and even attain financial freedom. HGTV shows make it seem easy, but the reality is it takes a lot of...
Why Direct Mail is More Effective than Other Marketing Channels
Targeted Mail Direct mail works best when it’s targeted to the right audience. Lead generation tools allow you to track potential sellers based on behavior and not just on location. This feature increases the...
4 Reasons to Personalize Your Mailers
One of the easiest ways to increase conversions for your direct mail campaigns is by personalization. When you personalize your mailers, it increases the likelihood that they will get opened and read. Here are...
How to Create a Call to Action That Converts in Your Direct Mail
When it comes to direct to seller marketing, you’ll discover several important components. The headline captures the attention of your audience, while the format keeps them from getting bored. Bullet lists hold their interest...
