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4 Reasons to Personalize Your Mailers

One of the easiest ways to increase conversions for your direct mail campaigns is by personalization. When you personalize your mailers, it increases the likelihood that they will get opened and read. Here are...

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How to Create a Call to Action That Converts in Your Direct Mail

When it comes to direct to seller marketing, you’ll discover several important components. The headline captures the attention of your audience, while the format keeps them from getting bored. Bullet lists hold their interest...

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The Benefits of Handwritten Letters

While we all know that direct mail is a great way to connect with a large number of potential prospects without breaking the bank, how do we decide the best way to relay your...

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Direct Mail During the Holidays: Seven Tips For Success

We’ve made it our business at Open Letter to help you get the most out your direct mail throughout the year.  Things are a bit different during the holidays, so how should you change...

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Avoid These Common Direct Mail Marketing Mistakes

There are many variables to making a great direct mail marketing campaign. When it comes to direct mail there a handful of things that can be overlooked or done incorrectly in a campaign rendering...

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Direct Mail Marketing Glossary

With so many terms specific to direct mail, things can get a little complicated. Let us help you understand our language! Below we’ve made a little glossary of the most used direct mail terms....

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Why Consistency is Key for Real Estate Direct Mail Success

Direct mail is one of the most successful advertising avenues there is, even more effective than social media marketing! But to make real estate investment letter templates that work successfully for you, there is...

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5 Key Factors for Direct Mail Success

Are you taking steps to make your direct mail campaign a success?Open Letter Marketing has been in the game for awhile now and we’ve found out what it takes to level up. Several factors...