When sending mail to prospects during the holiday season, you don’t want to see your conversion rate drop. It’s important to consider the following to ensure your mail is read and still gets good...
With social media, email newsletters and other online marketing tools, you may think old-fashioned direct mail is dead. However, that couldn’t be further from the truth. Direct mail campaigns are just as relevant today...
As a real estate investor, you’re always looking for ways to find more leads. And not just any leads, but those that convert into deals. Driving for dollars is one way you can get...
J Scott – Open Letter Marketing Testimonial We always love hearing from our customers, so you can imagine how thrilled we were to hear from none other than J Scott! Listen in to learn...
You’ll hear the terms “batching” and “mailings” when discussing direct mail marketing campaigns. These two terms are different, but they can work together once you understand what they mean. Batching and Mailings A mailing...
The more times you interact with a prospect, the more likely they will respond with positive results. A multi-touch campaign is more effective for reaching leads than just a single mailer. However, you can...
It’s surprising the number of businesses that don’t have a logo for their marketing campaigns. They may use a generic look for ads. Maybe they’re hoping to save money or they just haven’t been...
List scrubbing is an important part of any marketing campaign. If you’ve never considered this service, you may not realize how much money you’re wasting with your direct mail and how much you could...
Real estate probates are a great niche to invest in. However, many real estate investors find probates to be a very challenging niche. In general, probate prospects are sensitive and grieving…so what is the...
When you create a direct mail campaign, one of the decisions you must make is how you will mail it. Will you send it with First Class postage or by Standard Class postage? These...
