First Class vs. Standard Mail – Which is Better for Your Campaign?
When you create a direct mail campaign, one of the decisions you must make is how you will mail it. Will you send it with First Class postage or by Standard Class postage? These...
Understanding the Basics of IP Marketing
Ever see one of those ads pop up while you’re browsing online? Wouldn’t it be awesome if you could get directly in front of the eyes of the people whose houses you want to...
Tips to Help You Create a Strong Multi-touch Campaign
A single mailer in your direct mail campaign may provide results some of the time, but often it will just get tossed in the trash if not followed up. Even a second mailer may...
Benefits of Batch Skip Tracing
Investing in real estate has become a viable way to make a good income and even attain financial freedom. HGTV shows make it seem easy, but the reality is it takes a lot of...
Why Direct Mail is More Effective than Other Marketing Channels
Targeted Mail Direct mail works best when it’s targeted to the right audience. Lead generation tools allow you to track potential sellers based on behavior and not just on location. This feature increases the...
4 Reasons to Personalize Your Mailers
One of the easiest ways to increase conversions for your direct mail campaigns is by personalization. When you personalize your mailers, it increases the likelihood that they will get opened and read. Here are...
How to Create a Call to Action That Converts in Your Direct Mail
When it comes to direct to seller marketing, you’ll discover several important components. The headline captures the attention of your audience, while the format keeps them from getting bored. Bullet lists hold their interest...
The Benefits of Handwritten Letters
While we all know that direct mail is a great way to connect with a large number of potential prospects without breaking the bank, how do we decide the best way to relay your...
Direct Mail During the Holidays: Seven Tips For Success
We’ve made it our business at Open Letter to help you get the most out your direct mail throughout the year. Things are a bit different during the holidays, so how should you change...
Avoid These Common Direct Mail Marketing Mistakes
There are many variables to making a great direct mail marketing campaign. When it comes to direct mail there a handful of things that can be overlooked or done incorrectly in a campaign rendering...
