J Scott – Open Letter Marketing Testimonial
J Scott – Open Letter Marketing Testimonial We always love hearing from our customers, so you can imagine how thrilled we were to hear from none other than J Scott! Listen in to learn...
Batching vs. Mailing – Why You Need to Know the Difference
You’ll hear the terms “batching” and “mailings” when discussing direct mail marketing campaigns. These two terms are different, but they can work together once you understand what they mean. Batching and Mailings A mailing...
How to Add Tools to Enhance a Multi-Touch Campaign that Fits Your Business
The more times you interact with a prospect, the more likely they will respond with positive results. A multi-touch campaign is more effective for reaching leads than just a single mailer. However, you can...
Should You Use a Logo On your Direct Mail Letters?
It’s surprising the number of businesses that don’t have a logo for their marketing campaigns. They may use a generic look for ads. Maybe they’re hoping to save money or they just haven’t been...
How You Can Benefit from List Scrubbing
List scrubbing is an important part of any marketing campaign. If you’ve never considered this service, you may not realize how much money you’re wasting with your direct mail and how much you could...
Why Direct Mail Works for Probate Leads
Real estate probates are a great niche to invest in. However, many real estate investors find probates to be a very challenging niche. In general, probate prospects are sensitive and grieving…so what is the...
First Class vs. Standard Mail – Which is Better for Your Campaign?
When you create a direct mail campaign, one of the decisions you must make is how you will mail it. Will you send it with First Class postage or by Standard Class postage? These...
Understanding the Basics of IP Marketing
Ever see one of those ads pop up while you’re browsing online? Wouldn’t it be awesome if you could get directly in front of the eyes of the people whose houses you want to...
Tips to Help You Create a Strong Multi-touch Campaign
A single mailer in your direct mail campaign may provide results some of the time, but often it will just get tossed in the trash if not followed up. Even a second mailer may...
Benefits of Batch Skip Tracing
Investing in real estate has become a viable way to make a good income and even attain financial freedom. HGTV shows make it seem easy, but the reality is it takes a lot of...
