Typography: Make a Difference in Handwritten Letters
When you receive a handwritten letter, you’re usually excited to see what the sender had to say. These letters feel more personal and the recipient will pay attention even when they know it is...
Author: Justin
Direct Mail Marketing Trends for 2020
Direct mail continues to be relevant even in the digital age of marketing. However, some aspects of direct mail become more popular while others fade away. Here is a look at what’s trending in...
Reasons for Returned Mail
One of the challenges every business faces with direct mail marketing is returned or undelivered mail. It’s costly to send out mail that doesn’t reach the intended recipient. However, when you understand why mail...
Things to Consider When Mailing During the Holiday Season
When sending mail to prospects during the holiday season, you don’t want to see your conversion rate drop. It’s important to consider the following to ensure your mail is read and still gets good...
Why You Should Still Use Direct Marketing in the Digital Age
With social media, email newsletters and other online marketing tools, you may think old-fashioned direct mail is dead. However, that couldn’t be further from the truth. Direct mail campaigns are just as relevant today...
What is Driving for Dollars and Is It Worth Your Time?
As a real estate investor, you’re always looking for ways to find more leads. And not just any leads, but those that convert into deals. Driving for dollars is one way you can get...
J Scott – Open Letter Marketing Testimonial
J Scott – Open Letter Marketing Testimonial We always love hearing from our customers, so you can imagine how thrilled we were to hear from none other than J Scott! Listen in to learn...
Batching vs. Mailing – Why You Need to Know the Difference
You’ll hear the terms “batching” and “mailings” when discussing direct mail marketing campaigns. These two terms are different, but they can work together once you understand what they mean. Batching and Mailings A mailing...
How to Add Tools to Enhance a Multi-Touch Campaign that Fits Your Business
The more times you interact with a prospect, the more likely they will respond with positive results. A multi-touch campaign is more effective for reaching leads than just a single mailer. However, you can...
Should You Use a Logo On your Direct Mail Letters?
It’s surprising the number of businesses that don’t have a logo for their marketing campaigns. They may use a generic look for ads. Maybe they’re hoping to save money or they just haven’t been...
