If you’ve appreciated the OLM Autopen letters, you’re sure to be impressed with the Autopen postcards. These postcards are simple to use and are presorted and mailed through USPS directly, so you don’t have...
When was the last time you checked your lists to make sure they are accurate? Perhaps you’ve gotten some returned mail or maybe your response rate is down. If you’re not getting the follow-up...
No one likes to get an angry response to mailings they send out. Many would look at this as a failure, but it’s actually better than no response at all. Even a response showing...
As a real estate investor, you don’t want to overlook houses in probate. They have great potential because many heirs don’t want to be stuck with a home or property they don’t need. However,...
If you have an affiliate program but it isn’t living up to its full potential, you might want to consider becoming a coach or mentor. In this role, you can teach and encourage others...
William Wrigley Jr. is credited to the invention of direct marketing with his first mass mailing of Wrigley’s chewing gum. The story is intriguing in its own right, and it can provide valuable information...
Have you ever gotten one of those texts telling you about some product or service? Maybe you signed up for a rewards program and now you get texts about special offers and deals. As...
The United States is in a unique position, one that hasn’t been seen for decades. Lumber has nearly tripled in price while inventory for buyers is almost nonexistent. As with any situation, change is...
Data is critical to the success of your real estate direct mail marketing efforts. When you have incorrect data, your marketing efforts will fail. Here are a few strategies to apply with Excel data...
You’ve probably seen those handwritten letters, maybe even used them with your own leads. The letters use a handwritten font to send a personalized message to homeowners. Open Letter Marketing’s newest product takes this...
