Why Any Response is a Good Response
No one likes to get an angry response to mailings they send out. Many would look at this as a failure, but it’s actually better than no response at all. Even a response showing...
Mailing to Probate Leads
As a real estate investor, you don’t want to overlook houses in probate. They have great potential because many heirs don’t want to be stuck with a home or property they don’t need. However,...
Affiliate Program: Are You a Coach or a Mentor?
If you have an affiliate program but it isn’t living up to its full potential, you might want to consider becoming a coach or mentor. In this role, you can teach and encourage others...
The Invention of Direct Marketing
William Wrigley Jr. is credited to the invention of direct marketing with his first mass mailing of Wrigley’s chewing gum. The story is intriguing in its own right, and it can provide valuable information...
The Future of Mass Text Messaging
Have you ever gotten one of those texts telling you about some product or service? Maybe you signed up for a rewards program and now you get texts about special offers and deals. As...
The State of the Economy and Your Marketing
The United States is in a unique position, one that hasn’t been seen for decades. Lumber has nearly tripled in price while inventory for buyers is almost nonexistent. As with any situation, change is...
The Importance of Excel Data Columns for Your Marketing
Data is critical to the success of your real estate direct mail marketing efforts. When you have incorrect data, your marketing efforts will fail. Here are a few strategies to apply with Excel data...
What You Should Know About Auto Pens
You’ve probably seen those handwritten letters, maybe even used them with your own leads. The letters use a handwritten font to send a personalized message to homeowners. Open Letter Marketing’s newest product takes this...
Separate Yourself from the Competition with OLM’s Unique Direct Mail Marketing Products
Think about how many pieces of mail go out each year to the same prospects. Yours isn’t the only message being sent to your intended audience. If you want to stand out from the...
Learn More About Types of Lead Quality
Every lead is valuable, which is why you never want to dismiss any that are on your lead lists. However, some leads are more likely to convert – or at least sooner than others....
