What Size Postcard Should I Use?
You’ve decided to use postcards in your multi-touch campaigns. You want to add a little variety to get the attention of your audience. Your next question is what size you should select for your...
Author: Justin
Handwritten vs. Professional Postcards
Postcards are an effective, easy way to contact potential clients with direct mail. They are simple and inexpensive. Postcards also have a good read rate and ROI, which is important when considering your marketing...
Why Send Direct Mail as Part of Your Marketing Campaign
“No one reads print ads anymore.” “Direct marketing is dead.” “Printed marketing materials for real estate investors just end up in the trash.” You’ve probably heard some variation of these sentiments before as someone...
Images in Mailers: Should I Use Them?
When creating direct mail pieces to send to their leads, many people focus on the content. While this is certainly important since you want to get your message across, images can enhance your mailers...
Product Spotlight: Professional Email Letter
The professional email letter is one of the most popular up and coming products offered at Open Letter Marketing. It has a high open rate and is easy to read. It is designed like...
Direct Mail Statistics for Marketing in 2020
You’ve heard the hype. “Direct mail is dead.” “No one looks at print mail anymore.” These doomsday predictors would have you believe that old-fashioned direct mail is done, and online marketing is the way...
Spring Mailing: Things to Consider
Each season presents its own opportunities and challenges, but you can benefit if you know how to create a multi-touch direct mail campaign that takes these things into consideration. As you plan your spring...
Listsource: What Is It and How Should I Use It?
As a real estate investor, you’re always looking to find new prospects. Finding leads can be time-consuming. Find quality leads can be even more challenging. For this reason, tools like Listsource can help you...
Real Estate Direct Mail Pricing and How It Works
Understanding how pricing works can be confusing for customers. Open Letter Marketing wants to ensure our pricing is always transparent and easy to understand. Here is some information that will help you make the...
Envelope Color Psychology
You’ve probably heard more than once that colors affect moods. They can make you happy or sad, excited or calm. For direct marketing, that means that the color of your envelope can impact whether...
