For real estate investors, postcards aren’t just mail; they’re the first handshake with a property owner. The design, tone, and structure of your real estate postcards can mean the difference between a call-back and...
Sending postcards is simple, but knowing if they truly deliver results is where many real estate investors struggle. Direct mail is one of the most profitable marketing channels for finding off-market deals, but only...
When it comes to finding motivated sellers, few methods rival the personal touch of real estate postcards. In a world dominated by digital noise, a postcard delivers something rare – a tangible, personal message...
For real estate investors, using real estate postcards is a powerful tool for both generating off-market leads and reinforcing credibility with sellers. Unlike generic advertising, a direct-mail postcard arrives in a property owner’s mailbox...
In an era dominated by digital ads, direct mail remains a powerhouse—boasting a 112% average ROI. In 2025, marketers are re-evaluating their stacks, and what’s standing out might surprise you. Direct mail is outperforming...
When I started working for Open Letter Marketing, I made the same mistake many real estate investors make: I went for the “affordable” solutions. I tried at least seven CRMs to manage our leads....
A new year means new opportunities. If you’re serious about growing your real estate business in 2025, now’s the time to get your direct mail marketing plan dialed in. The truth is, success in...
I get it—holiday dinners are sacred. The last thing anyone wants is a disruptive cold call or an intrusive ad popping up during family time. That’s what makes direct mail different: it respects your...
In an age dominated by digital marketing tools, you might assume direct mail is obsolete—but it’s far from it. In fact, direct mail stands out more than ever as people are inundated with emails,...
People always ask me about the difference between First-Class and Standard Class mail. While I won’t dive too deep into the details, here’s the quick rundown: First-Class costs more, reaches mailboxes faster, and provides...
