In an era dominated by digital ads, direct mail remains a powerhouse—boasting a 112% average ROI. In 2025, marketers are re-evaluating their stacks, and what’s standing out might surprise you. Direct mail is outperforming...
I get it—holiday dinners are sacred. The last thing anyone wants is a disruptive cold call or an intrusive ad popping up during family time. That’s what makes direct mail different: it respects your...
Effective Direct Mail Strategies for Real Estate Investors Creating effective direct mail strategies is crucial for real estate investors looking to stand out in a competitive market. If you want to enhance your direct...
The Critical Role of Direct Mail in Real Estate Investments Direct mail stands out as a powerful tool, capable of cutting through the clutter of digital advertisements to deliver personalized, impactful messages directly to...
Justin, a dedicated real estate investor, had high hopes when he launched his direct mail campaign. He poured his heart into the project, dreaming of the success it would bring. However, he neglected the...
In the realm of real estate marketing, direct mail has stood the test of time as a powerful tool for connecting with prospects and generating leads. At Open Letter Marketing, we’ve embraced this traditional...
Direct mail marketing is one of the most effective ways real estate investors turn prospects into leads – but that doesn’t mean every campaign is a winner. If your campaigns are falling flat, there is a reason.
Over the last two decades, our world transformed from a largely analog space to almost entirely digital. But that doesn’t mean that some of our more old-fashioned methods have stopped working. For example, direct mail marketing, especially real estate postcards, is still one of the most powerful tools in an investor’s arsenal.
If you are trying to market your real estate business, there are a lot of methods out there for you to try. One of the oldest and most effective methods is direct mail marketing.
The more times you interact with a prospect, the more likely they will respond with positive results. A multi-touch campaign is more effective for reaching leads than just a single mailer. However, you can...
