Reasons for Returned Mail
One of the challenges every business faces with direct mail marketing is returned or undelivered mail. It’s costly to send out mail that doesn’t reach the intended recipient. However, when you understand why mail...
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J Scott – Open Letter Marketing Testimonial
J Scott – Open Letter Marketing Testimonial We always love hearing from our customers, so you can imagine how thrilled we were to hear from none other than J Scott! Listen in to learn...
Batching vs. Mailing – Why You Need to Know the Difference
You’ll hear the terms “batching” and “mailings” when discussing direct mail marketing campaigns. These two terms are different, but they can work together once you understand what they mean. Batching and Mailings A mailing...
How to Add Tools to Enhance a Multi-Touch Campaign that Fits Your Business
The more times you interact with a prospect, the more likely they will respond with positive results. A multi-touch campaign is more effective for reaching leads than just a single mailer. However, you can...
Why Direct Mail is More Effective than Other Marketing Channels
Targeted Mail Direct mail works best when it’s targeted to the right audience. Lead generation tools allow you to track potential sellers based on behavior and not just on location. This feature increases the...
4 Reasons to Personalize Your Mailers
One of the easiest ways to increase conversions for your direct mail campaigns is by personalization. When you personalize your mailers, it increases the likelihood that they will get opened and read. Here are...
How to Create a Call to Action That Converts in Your Direct Mail
When it comes to direct to seller marketing, you’ll discover several important components. The headline captures the attention of your audience, while the format keeps them from getting bored. Bullet lists hold their interest...
Direct Mail During the Holidays: Seven Tips For Success
We’ve made it our business at Open Letter to help you get the most out your direct mail throughout the year. Things are a bit different during the holidays, so how should you change...
Avoid These Common Direct Mail Marketing Mistakes
There are many variables to making a great direct mail marketing campaign. When it comes to direct mail there a handful of things that can be overlooked or done incorrectly in a campaign rendering...
Direct Mail Marketing Glossary
With so many terms specific to direct mail, things can get a little complicated. Let us help you understand our language! Below we’ve made a little glossary of the most used direct mail terms....
