Why Generic Direct Mail Fails—and Personalization Wins If you’ve been investing in direct mail for any length of time, you’ve probably experienced it firsthand. You pull a list. Send out thousands of postcards. Wait...
In an era dominated by digital ads, direct mail remains a powerhouse—boasting a 112% average ROI. In 2025, marketers are re-evaluating their stacks, and what’s standing out might surprise you. Direct mail is outperforming...
When I started working for Open Letter Marketing, I made the same mistake many real estate investors make: I went for the “affordable” solutions. I tried at least seven CRMs to manage our leads....
A new year means new opportunities. If you’re serious about growing your real estate business in 2025, now’s the time to get your direct mail marketing plan dialed in. The truth is, success in...
I get it—holiday dinners are sacred. The last thing anyone wants is a disruptive cold call or an intrusive ad popping up during family time. That’s what makes direct mail different: it respects your...
Best Practices / General / Marketing
How Often Should Real Estate Investors Mail Postcards?
January 21, 2026
Best Practices / General / Marketing
How Often Should Real Estate Investors Mail Postcards?
January 21, 2026
