How to Write Copy for Real Estate Mailers That Get Sellers to Respond
A Practical Guide for Investors Who Want More Calls
Design gets attention.
Copy gets responses.
If your mailers aren’t converting, the problem usually isn’t the list or the format — it’s the message.
Here’s how to write copy that actually makes sellers pick up the phone.
Step 1: Write to One Person, Not a Market
The biggest mistake investors make?
Writing like a business instead of a human.
❌ “We buy houses for cash in any condition.”
✅ “I’m looking to buy a home in your area and can make the process simple.”
People respond to people, not companies.
Step 2: Lead With the Seller’s Problem
Your prospect cares about:
- Speed
- Certainty
- Simplicity
- Avoiding repairs or fees
They do not care about:
- Your experience
- Your portfolio
- Your company size
Strong opening examples:
- “Need to sell your house without repairs or showings?”
- “Inherited a property you don’t want to manage?”
- “Tired of dealing with tenants or vacancies?”
Make it about them, not you.
Step 3: Keep It Simple (Really Simple)
High-performing mailers usually follow this formula:
- Problem
- Solution
- Clear CTA
Example:
“If you’re thinking about selling your home, I’d like to make you a simple cash offer. No repairs. No commissions. No pressure.
Call or text me at (555) 123-4567.”
That’s it.
No paragraphs.
No buzzwords.
No fluff.
Step 4: Use One Clear Call to Action
Too many CTAs kill response rates.
Choose one:
- Call
- Text
- Scan QR code
And make it obvious.
✅ “Call or text me directly at…”
❌ “Visit our website, email us, or follow us on social media…”
Step 5: Match Copy to Campaign Stage
| Campaign Stage | Message Focus |
| First touch | Awareness + curiosity |
| Second touch | Trust + credibility |
| Third+ | Urgency + motivation |
Your copy should evolve as familiarity increases.
Final Takeaway
Great mail copy:
- Sounds human
- Solves a real problem
- Uses simple language
- Has one clear action
- Repeats consistently
At OLM, we see the best results when copy is conversational, honest, and repeated over time.
