How Often Should Real Estate Investors Mail Postcards?
Finding the Right Cadence for Consistent Lead Flow
One of the most common questions real estate investors ask is:
“How often should I mail postcards to get results?”
The short answer: more than once — and consistently.
The long answer? Let’s break it down.
Why Mailing Once Rarely Works
Many investors send a single postcard, wait a few weeks, and give up when the phone doesn’t ring.
That’s a mistake.
Most motivated sellers:
- Aren’t ready to sell when they see your first mailer
- Need multiple touchpoints before trusting a buyer
- Often respond after the 3rd–6th touch, not the first
Direct mail works because of timing + repetition, not because of a single clever message.
The Ideal Mailing Frequency for Real Estate Investors
✅ Minimum Effective Cadence:
Every 30 days
This keeps your brand visible without overwhelming the homeowner.
✅ Recommended Campaign Length:
6–12 months
Why?
- Sellers move through long decision cycles
- Motivation often builds over time
- Familiarity creates trust
- The best deals usually come from repeated exposure
Proven Mailing Cadence Example
| Month | Touch |
| 1 | Introduction postcard |
| 2 | Value-based follow-up |
| 3 | Credibility or testimonial |
| 4 | Urgency or problem-solving angle |
| 5–6 | Consistent reminder messaging |
This approach consistently outperforms one-off mail drops.
The Staying Power of Direct Mail (Why It Works Long-Term)
Unlike digital ads that disappear once the budget stops, direct mail compounds.
Here’s why it has staying power:
- Physical mail sticks around on desks and counters
- Repetition builds subconscious familiarity
- Sellers trust mail more than ads
- Timing works in your favor — sellers respond when they’re ready
Direct mail doesn’t rely on algorithms, auctions, or platform changes.
It works quietly in the background, building recognition over time.
This is why seasoned investors don’t abandon mail — they commit to it.
What Happens When You Stay Consistent
When investors mail consistently, they typically see:
✅ Lower cost per lead over time
✅ Higher-quality inbound calls
✅ Sellers referencing previous mailers
✅ Less competition per deal
✅ More predictable deal flow
At OLM, we regularly see the strongest results after the third or fourth touch, not the first.
Final Takeaway
If you want real results from direct mail:
✔️ Mail every 30 days
✔️ Commit for at least 6 months
✔️ Stay consistent with branding
✔️ Trust the process
Direct mail isn’t fast — it’s reliable.
And in real estate, reliability wins.
