Category: News

Why You Should Use Tracking Numbers with Your Marketing

Would you continue to sink money into repairs on a vehicle that constantly has something new go wrong? Probably not. So, why would you continue to invest money into leads that aren’t getting results? When you track your responses with phone numbers, you can find out which of those leads are performing best. What is […]

The State of the Economy and Your Marketing

The United States is in a unique position, one that hasn’t been seen for decades. Lumber has nearly tripled in price while inventory for buyers is almost nonexistent. As with any situation, change is coming. Real estate investors must be ready and begin building their brand in anticipation of change. Where Things Stand Now Inventory […]

The Importance of Excel Data Columns for Your Marketing

Data is critical to the success of your real estate direct mail marketing efforts. When you have incorrect data, your marketing efforts will fail. Here are a few strategies to apply with Excel data columns to improve your success rate. Create Multiple Address Columns Make sure you keep the street address separate from the city […]

Separate Yourself from the Competition with OLM’s Unique Direct Mail Marketing Products

Think about how many pieces of mail go out each year to the same prospects. Yours isn’t the only message being sent to your intended audience. If you want to stand out from the crowd, and especially your competition, you’ve got to find a way to be unique. Fortunately, Open Letter Marketing offers some distinct […]

Continue Your Real Estate Direct Mail Marketing into 2021

2020 was an unprecedented year. Unfortunately, many of the problems of last year haven’t magically disappeared for 2021. You may wonder if you should continue your direct mail marketing efforts this year. Real estate is in a much different place than it was at the beginning of last year. Maybe you’re wondering where and how […]

Should I Mail to All Real Estate Prospects All the Time?

When creating real estate investment direct mail marketing campaigns, especially multi-touch campaigns, you may have a tendency to send mailers to everyone on your list. A common myth is that you should always market to all prospects, but this is often counter-productive. Here’s a quick look at why and who you should focus on. Consider […]