When creating real estate investment direct mail marketing campaigns, especially multi-touch campaigns, you may have a tendency to send mailers to everyone on your list. A common myth is that you should always market...
USPS postal rates have increased once again. It’s important to know how this increase will impact your marketing efforts and what you can do to save money. Details on the Increase USPS announced that...
A lead list is a critical component to your marketing campaign. However, it only works as far as how accurate it is. Keeping it clean and up to date is one of the most...
When you send out bulk real estate investment direct mailings, you can expect that not every piece will be delivered. Don’t just toss that item in the trash when it comes back undeliverable. Instead,...
We know you’re busy and time is precious. We offer the option to call us during regular business hours or fill out the web form for us to contact you. We also offer a...
When you send out hundreds or thousands of direct mailing pieces, you may wonder if a return address is necessary. As you design your postcard or handwritten letter, you may wonder if there is...
You’ve read those long letters that come to your mailbox with real estate direct mail campaigns. They drone on and on, telling a complex backstory before they finally get to the point and tell...
Consistency is critical in marketing. It can define your level of success with any campaigns. It’s important to understand what consistency means and what power it has. Consistency in marketing happens in two ways...
You’ve decided to use postcards in your multi-touch campaigns. You want to add a little variety to get the attention of your audience. Your next question is what size you should select for your...
Postcards are an effective, easy way to contact potential clients with direct mail. They are simple and inexpensive. Postcards also have a good read rate and ROI, which is important when considering your marketing...
