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The Future of Mass Text Messaging

Have you ever gotten one of those texts telling you about some product or service? Maybe you signed up for a rewards program and now you get texts about special offers and deals. As...

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The State of the Economy and Your Marketing

The United States is in a unique position, one that hasn’t been seen for decades. Lumber has nearly tripled in price while inventory for buyers is almost nonexistent. As with any situation, change is...

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The Importance of Excel Data Columns for Your Marketing

Data is critical to the success of your real estate direct mail marketing efforts. When you have incorrect data, your marketing efforts will fail. Here are a few strategies to apply with Excel data...

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What You Should Know About Auto Pens

You’ve probably seen those handwritten letters, maybe even used them with your own leads. The letters use a handwritten font to send a personalized message to homeowners. Open Letter Marketing’s newest product takes this...

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Learn More About Types of Lead Quality

Every lead is valuable, which is why you never want to dismiss any that are on your lead lists. However, some leads are more likely to convert – or at least sooner than others....

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Continue Your Real Estate Direct Mail Marketing into 2021

2020 was an unprecedented year. Unfortunately, many of the problems of last year haven’t magically disappeared for 2021. You may wonder if you should continue your direct mail marketing efforts this year. Real estate...

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What is the ROS Mailer and Why Do I Need It?

As a real estate investor, you’re always in the market for new strategies to help you gain more clients and improve your leads. The ROS Product from Open Letter Marketing is another option to...

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Proper Data Hygiene

Did you know that over 5.3 million homes were sold in 2019? That information is according to the National Association of Realtors (NAR). An even more important question for you is how many of...

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Should I Mail to All Real Estate Prospects All the Time?

When creating real estate investment direct mail marketing campaigns, especially multi-touch campaigns, you may have a tendency to send mailers to everyone on your list. A common myth is that you should always market...

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