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Marketing Direct to Home Sellers

Marketing directly to homeowners is the best strategy for today’s competitive housing market. Off-market deals are the winning choice for real estate investors. Bright MLS had the following to say about this topic: “Bright’s...

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Do I need a Logo?

Surprisingly, a large number of real estate investors don’t have a professional logo as part of their direct mail or other marketing strategies. They are often individuals who work with a team, but even...

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Which Direct Mailer Type is Best for Your Business

Postcards, handwritten letters, tri-fold flyers. So many options to choose from. How do you know which mailer is the best type for your real estate investment business? The answer isn’t as clear as you...

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Why You Should Use Tracking Numbers with Your Marketing

Would you continue to sink money into repairs on a vehicle that constantly has something new go wrong? Probably not. So, why would you continue to invest money into leads that aren’t getting results?...

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Check Out the Autopen Postcards from OLM

If you’ve appreciated the OLM Autopen letters, you’re sure to be impressed with the Autopen postcards. These postcards are simple to use and are presorted and mailed through USPS directly, so you don’t have...

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Do a Mid-year Cleanup of Your Lists

When was the last time you checked your lists to make sure they are accurate? Perhaps you’ve gotten some returned mail or maybe your response rate is down. If you’re not getting the follow-up...

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Why Any Response is a Good Response

No one likes to get an angry response to mailings they send out. Many would look at this as a failure, but it’s actually better than no response at all. Even a response showing...

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Mailing to Probate Leads

As a real estate investor, you don’t want to overlook houses in probate. They have great potential because many heirs don’t want to be stuck with a home or property they don’t need. However,...

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Affiliate Program: Are You a Coach or a Mentor?

If you have an affiliate program but it isn’t living up to its full potential, you might want to consider becoming a coach or mentor. In this role, you can teach and encourage others...

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The Invention of Direct Marketing

William Wrigley Jr. is credited to the invention of direct marketing with his first mass mailing of Wrigley’s chewing gum. The story is intriguing in its own right, and it can provide valuable information...

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