There are many variables to making a great direct mail marketing campaign. When it comes to direct mail there a handful of things that can be overlooked or done incorrectly in a campaign rendering them less successful. Open Letter Marketing is here to help by showing you some of the top direct mail marketing mistakes […]
Category: News
Direct Mail Marketing Glossary
With so many terms specific to direct mail, things can get a little complicated. Let us help you understand our language! Below we’ve made a little glossary of the most used direct mail terms. Hope this helps! #10 Envelope- a business sized envelope which measures 4 1/8 x 9 ½ inches (Used for a professional […]
Climbing the Direct Mail Mountain – Open Letter Marketing
We’ve made it our business to equip you with the right tools to reach the summit of the Direct Mail Mountain like a pro. Keeping the following four steps in mind as you build your campaign will give you the understanding to level up on the competition. We even made a handy infographic to illustrate […]
Why Consistency is Key for Real Estate Direct Mail Success
Direct mail is one of the most successful advertising avenues there is, even more effective than social media marketing! But to make real estate investment letter templates that work successfully for you, there is one factor you can’t ignore—consistency. Below we’ll outline the three ways consistency in your campaigns will be key in your direct […]
5 Key Factors for Direct Mail Success
Are you taking steps to make your direct mail campaign a success? Open Letter Marketing has been in the game for awhile now and we’ve found out what it takes to level up. Several factors are listed below that contribute to campaign success. Interested? Check out the 5 key factors for direct mail success below. […]
Postcards or Letters: Which Mailer is better for you?
What should I send out to potential sellers, postcards or letters? If you’re asking this question, you’re not alone. It’s one we get all the time and we’re ready to give you a thorough answer. Read on below for our take on what kind of response you’ll get with each type of direct mailer and […]
Which Postage Should I Use for My Real Estate Mailers?
In a world of stiff real estate competition, direct mail is still one of the very best ways to stand out and reach your potential sellers. When sending out a direct mail marketing campaign you want to make sure you’re doing it in the most effective way that works and keeps you ahead. There are […]
Exciting News and Giveaway Information
Hi there, We wanted to create a platform to host industry related information as well as provide up to date changes and features that happen at Open Letter Marketing. We are hoping that these news letters will provide useful information on Direct Mail, Open Letter Marketing, and Real Estate related topics! Now without further ado […]
The Case Against Yellow Letters
Looking for Above Average Results? It’s Time For A Marketing Overhaul!! Fellow investors, we need to talk. I have no doubt that most, if not all of you have either used or considered using “Yellow Letters” in your business. The name has been around for some time and through great advertising, has been used synonymously […]