Why Any Response is a Good Response
No one likes to get an angry response to mailings they send out. Many would look at this as a failure, but it’s actually better than no response at all. Even a response showing you have inaccurate data is a good response. Maybe it’s time to look at those situations in a new way.
As long as you’re talking to someone, you’re ahead of the competition. For example, maybe you had the wrong address for someone. All you need to do is apologize and continue talking to them about their interest in selling their property.
One of the most important aspects of marketing is engaging your audience. As long as you have them on the phone, you’re making contact. And you never know where that contact might lead, even if it started out negative.
Outshine Your Competition
Many marketers won’t waste their time with a bad response, writing them off as a loss. If you view it as an opportunity, you gain an edge over your competitors. You can often quickly read the situation and know how to respond.
You may be able to laugh it off with the other person or a sincere apology may be all it takes to get them talking. Don’t give up as soon as you hear that someone is angry with you for a mistake you made. Persistence can pay off – just take note of the mistake, so it doesn’t happen again.
Perhaps you call at a bad time. Once again, apologize and find out when is a better time to contact them. As long as you stay calm, you can diffuse the situation and potentially gain a valuable lead.
You can avoid many situations where you have a wrong address or wrong name by scrubbing your lists. Let OLM help you with this challenge. Our mailers can easily integrate your lists, so there is less room for error. If you want to learn more about our services, contact us at 978-269-0245.
