As a real estate investor, you don’t want to overlook houses in probate. They have great potential because many heirs don’t want to be stuck with a home or property they don’t need. However, many real estate investors shy away from probate properties because they are a challenging target. The potential sellers are grieving a great loss and may feel sensitive to strangers showing an interest in their family property.
If you’re interested in probate properties but not sure how to reach out, consider how direct mail marketing just might be the perfect answer.
A Non-Intrusive Interaction
Your prospects are feeling overwhelmed with all that needs to be done with the loss of a family member. They’re probably stressed out at the responsibilities of settling an estate. A phone call is cold and impersonal and a bother at this sensitive time. Direct mail is less intrusive because they can look at it when they’re ready. A professional or handwritten letter is a respectful way to show your interest without pressing them too much.
Create the Perfect Message
When you craft your real estate direct mail marketing materials, you can choose how to say what you want to say. Be subtle about your message as you start off with a version of “I’m sorry for your loss.” Consider how you can help make their life easier and explain it to them in terms they understand.
You can craft a message that shows how they benefit from selling their home or property to you. The heirs won’t have the responsibility of cleaning up the house or updating it before putting it on the market. Since you pay cash, they will have money in their hands right away.
A Faster Turnaround
When houses are in probate, it can be difficult to sell them. Many lenders won’t finance a buyer until probate is closed. The sellers may be looking to sell quickly to pay off debts from the deceased. As a cash house buyer, you can be the answer to their problem.
While it can be difficult to market to sellers with homes in probate, this is a profitable niche that you want to take advantage of. Let us help you create the perfect mailer to reach this unique audience and help you close the deal. Contact us at 978-269-0245 to learn more about how we can help.