Category: Uncategorized

Things to Consider When Mailing During the Holiday Season

When sending mail to prospects during the holiday season, you don’t want to see your conversion rate drop. It’s important to consider the following to ensure your mail is read and still gets good results during the busy holiday season. Lengthier Turn-around Time The US postal service deals with a lot more mail between Thanksgiving […]

Why You Should Still Use Direct Marketing in the Digital Age

With social media, email newsletters and other online marketing tools, you may think old-fashioned direct mail is dead. However, that couldn’t be further from the truth. Direct mail campaigns are just as relevant today and may even be more valuable if you want to stand out from the competition. Studies have come up with some […]

What is Driving for Dollars and Is It Worth Your Time?

As a real estate investor, you’re always looking for ways to find more leads. And not just any leads, but those that convert into deals. Driving for dollars is one way you can get quality leads. It’s a valuable method for investors just starting out and have a lot of time but no money, but […]

Should You Use a Logo On your Direct Mail Letters?

It’s surprising the number of businesses that don’t have a logo for their marketing campaigns. They may use a generic look for ads. Maybe they’re hoping to save money or they just haven’t been inspired to come up with an idea that represents the company. When it comes to online or offline advertising, you may […]

First Class vs. Standard Mail – Which is Better for Your Campaign?

When you create a direct mail campaign, one of the decisions you must make is how you will mail it. Will you send it with First Class postage or by Standard Class postage? These two choices vary in pricing and other features, so it’s important to know the difference. Delivery First Class is the fastest […]

Tips to Help You Create a Strong Multi-touch Campaign

A single mailer in your direct mail campaign may provide results some of the time, but often it will just get tossed in the trash if not followed up. Even a second mailer may not yield the desired results you’re looking for. Statistics show that it can take four, five or even more mailers before […]