Why Cheap Marketing Costs You More in the Long Run
When I started working for Open Letter Marketing, I made the same mistake many real estate investors make: I went for the “affordable” solutions. I tried at least seven CRMs to manage our leads....
How to Create a Successful Real Estate Direct Mail Campaign
Direct mail remains one of the most effective ways for real estate investors to connect with motivated sellers and property owners. Unlike digital ads that vanish after a scroll, physical mailers create a tangible...
Real Estate Direct Mail Marketing: The No-Nonsense Guide for Investors
Real estate direct mail marketing isn’t just about sending postcards or letters; it’s about strategy, psychology, and timing. While many real estate investors stick to basic “We Buy Houses” postcards, few truly understand the...
Maximize ROI: Why Direct Mail Still Delivers in 2025
In an era dominated by digital ads, direct mail remains a powerhouse—boasting a 112% average ROI. In 2025, marketers are re-evaluating their stacks, and what’s standing out might surprise you. Direct mail is outperforming...
The Smarter Way to Find Motivated Sellers: How Top Investors Use Direct Mail to Fill Their Pipeline
The most successful real estate investors aren’t chasing cold leads or relying on luck. They’re consistently targeting off-market properties, reaching high-equity homeowners, and stacking their pipeline with motivated seller leads—all through precision-targeted direct mail....
Get Started with Direct Mail for Real Estate at Just $0.45 per Postcard + 1,500 FREE Leads!
When it comes to real estate, standing out is essential. Whether you’re targeting motivated sellers or looking to close more deals, direct mail is a proven strategy to cut through the noise and connect...
New Year, New Goals: Building a Winning Direct Mail Marketing Plan for 2025
A new year means new opportunities. If you’re serious about growing your real estate business in 2025, now’s the time to get your direct mail marketing plan dialed in. The truth is, success in...
Direct Mail – The Holiday Marketing Tactic That Doesn’t Interrupt Holiday Dinners
I get it—holiday dinners are sacred. The last thing anyone wants is a disruptive cold call or an intrusive ad popping up during family time. That’s what makes direct mail different: it respects your...
Why Direct Mail Marketing Still Matters in a Digital World
In an age dominated by digital marketing tools, you might assume direct mail is obsolete—but it’s far from it. In fact, direct mail stands out more than ever as people are inundated with emails,...
First-Class vs. Standard Class Mail: What You Need to Know for Effective Direct Mail Marketing
People always ask me about the difference between First-Class and Standard Class mail. While I won’t dive too deep into the details, here’s the quick rundown: First-Class costs more, reaches mailboxes faster, and provides...
Returned Mail: A Hidden Goldmine for Direct Mail Marketing
When I first joined Open Letter Marketing, I used to dread seeing that stack of returned mail from USPS. It felt like a waste—until I saw Justin’s reaction. His eyes lit up when he...
